Kenra Color Simply Blonde is a high-performance blonde hair color that provides radiant, reliable results every time. Take the guesswork out of blinding. This easy-to-use collection provides precision application and simple formatting that inspires client loyalty through stunning results. Stylists can target each of the key attributes that a client needs when coloring blonde. Kenra's signature LIFT-CONTROL-TONE performance, provides the radiant results every blonde demands. Sheer Tone - perfect neutralization with a translucent finish.