Defy Damage Pro Series [product #2] aids in "bond strengthening" during all hair color treatments.

In two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical service— helping to ensure the healthiest-looking hair imaginable... and stunning results you have to see to believe.

• 80% less breakage* 
• Evens porosity for better color deposit 
• 5X stronger hair* 
• Maintains over 90% of color vibrancy**
• Increased, more even lift



  • The first time I used this new Joico Damage Defy [bond strengthening color treatment]  I was impressed. After I rinsed it from the hair -I could feel the difference. And when my clients hair was dry, it was soooo shiny.  When I finished flat ironing I didnt have to use any spray shine...