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Protects all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system.


From salon to home and beyond, this damage-defying breakthrough helps protect and strengthen hair bonds for a healthy hair transformation you can instantly see and feel.

• Prevents and protects from daily damage
• Boosts vital moisture without weighing
• Instantly detangles
• Leaves hair soft, shiny, resilient, and healthy-looking


Excluding Sales Tax |
  • Use Joico Defy Damage Protective Conditioner for continued bond strengthening and color longevity.


    To ensure the long lasting benifits of your Salon "Defy Damage Treatment" use the Joico Defy Damage Shampoo + Conditioner at Home.


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