Joico's Defy Damage Protective Shampoo delivers bond strengthening and enhances you new hair color's longevity.
 
From salon to home and beyond, this damage-defying breakthrough helps protect and strengthen hair bonds for a healthy hair transformation you can instantly see and feel.
 
The Defy Damage Protective Shampoo protects all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system.