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This new JOICO Defy Damage Treatment  has a "trial size kit" - and it's AMAZING! [1 to 5 treatments per kit]


In two easy steps, the Defy Damage Pro Series helps protect and strengthen hair bonds, before, during, and after every chemical service.  


This Treatment helps stylist ensure the healthiest-looking hair imaginable, with stunning results you have to see to believe.




Excluding Sales Tax |
  • The Joico Defy Damage ProSeries Bond Protecting & Color Perfecting Treatment is a 2 step process;

    1) Spray the Pre Treatment Spray onto dry hair prior to coloring or lifting.

    2) After final color rinse Finish with Joico Defy Damage Pro2.

    • 80% less breakage* 
    • Evens porosity for better color deposit 
    • 5X stronger hair* 
    • Maintains over 90% of color vibrancy**
    • Increased, more even lift


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